One international fashion event to never miss is Vogue Fashion Night Out. It comes around once a year, usually during September, and offers customers an endless amount of deals and goodies for one night only.
In Sydney the night begins at 5:30pm and I suggest you head straight to Martin Place first for all the unique pop up shops. This year there were food trucks lined up, which were perfect for grabbing a bite to eat before the shopping frenzy. ASOS are a regular there and this year they delighted fashionistas with gift bags containing a 20% off coupon and FREE items from their new collection. There was just one catch...you had to marry the item! I happily married this clutch bag and my sister married this skirt.
Next stop Westfield Sydney! Start at The Strand for discounts on all of the high-end items you've been eyeing and then move along to Pitt Street Mall for free fairy floss, pop up bars and make up booths.
Stores invite special guests for you to rub shoulders with. This year, The Corner Shop, OneTeaspoon & Seed Heritage invited Tash and Elle from TheyAllHateUs. Also, the new face of Westfield, Nicole Warne from Gary Pepper Vintage, launched her new short film #limousine13.
Every year I find myself snapping up the same promotions, with my favourite being the "gift bag with purchase" from Zimmermann as its stocked with the best products. This year included a beach bag, iphone case and moroccan oil products. However, the best stores are the ones that have free photo booths, champagne, cupcakes, polaroids and gift bags!
Topshop Hat
Zimmermann Tank $110
Zara Leather Pants $90
Tony Bianco Boots
Alexander Wang Bag
YSL Gloss Stain #7